*All sessions pending CLE approval.
7:30 – 8:30 a.m.
Breakfast with exhibitors and registration
TECHNOLOGY LOUNGE
MyLegal.com is delighted to have Georgetown University law students on hand throughout the day to assist attendees in setting up social media accounts, as well as answering general questions related to social media sites. Attendees are encouraged to bring their laptops. Wireless Internet is available throughout the hotel and conference center.
7:30 – 8:30 a.m.
Getting the Most Out of Avvo
Speaker: Conrad Saam
Within three years, Avvo went from concept to market leader, surpassing established brands like Martindale as the definitive resource for people to get information and guidance for their specific legal needs. Avvo is very new, very different, very web 2.0, and many attorneys have questions about how it works. Lawyers who attend this session will learn where the information on Avvo comes from; what impacts the rating (and what doesn’t); how Avvo monitors client reviews; and how to gain visibility through an Avvo profile.
PODCAST INTERVIEW WITH CONRAD SAAM
8:30 – 9:45 a.m.
Social Media for Lawyers
Speakers: Carolyn Elefant, Esq. and Nicole Black, Esq.
From Facebook to Twitter, from LinkedIn to Avvo, from Justia to JDSupra, social media can be a tremendously effective tool for building your legal practice. Here’s what you need to know before jumping in. Discover which online professional/legal directories are most effective in helping you achieve your professional goals. Learn which social media platforms make the most sense for your practice, based upon your areas of practice, geographical location and your “online personality.” Plus, hear the pros and cons of using free or lawyer-specific platforms.
9:45- 10:15 a.m.
Exhibitor Break
10:15 a.m. – 11:30 a.m.
Social Media: Ethical, Compliance, E-discovery and Liability Implications
Speakers: Sharon Nelson, Esq and John Simek
For legal professionals, the social media waters are still murky from an ethical standpoint. Our experts will help you safely navigate them. Lawyers and their clients often fail to recognize that they have a duty under compliance laws to preserve data. Learn more about preservation and production duties during e-discovery – and how to plan for them ahead of time. Get valuable information on how to avoid worst-case scenarios including trade disparagement, discrimination, defamation and even bar disciplinary actions.
11:30a.m. – 1:00 p.m.
Luncheon and Keynote Speaker
Business Development with LinkedIn
Speaker: Larry Bodine, Esq.
LinkedIn can be a potent business development tool, affording lawyers a unique, cost-efficient opportunity to make new contacts and turn them into face-to-face meetings. But simply putting up a profile and forgetting about it won’t do the trick. Business development expert Larry Bodine will discuss a variety of practical LinkedIn techniques that you can apply to your practice, including the most strategic ways to identify and join the right groups, participate in relevant discussions and send effective messages to key contacts.
PODCAST INTERVIEW WITH LARRY BODINE
1:00–1:15 p.m.
Exhibitor Break
1:15-2:30 p.m.
The Use and Protection of Trademarks in Social Media Marketing
Speaker: Matthew Asbell, Esq.
Establishing a strong online brand is increasingly critical to business success for solo practitioners and law firms, as well as their clients. Protecting that brand is equally important. In this insightful session you will learn how to protect your brand equity, how to encourage and control your employees’ use of your brand, and how to advise your clients regarding their brands in the social media space, whether as usernames, in user or company profiles, or in posted content.
2:30 – 3:00 p.m.
Beverage & Snack Break with Exhibitors
3:00-4:15 p.m.
Start Bringing in Business with Social Media
Speaker: Adrian Dayton, Esq.
Tired of social media 101 presentations? Time to dive a little deeper. This session will cover case studies from some of the most innovative law firms in America as well as advice on maximizing your time with your social media tool-kit (bit.ly, Tweetdeck, and scheduled updates), power blogging tactics and targeted content distribution techniques and various strategies for measuring your ROI and setting appropriate benchmarks for success. We will also look ahead to what technology is on the horizon.
4:15-5:30 p.m.
Social Media and the Law
Speaker: Steve Crandall, J.D.
Lawyers are now using new media platforms to deepen their professional networks and to demonstrate their knowledge and proficiency. Learn how to create a winning profile and discover the most effective ways to showcase your expertise using social media tools. Find out the best practices to improve search engine optimization (SEO) and the quality of online leads. Plus, gain valuable insight on how to guard your online reputation and the ethics surrounding social media.
5:30-7:00 p.m.
Cocktail reception
